Who We Are
Retro Fix is a trading name of Phone Fix, a retail business based in Worthing, West Sussex, specialising in imported and rare retro games, consoles, trading cards, collectables and repair services.
Data Controller: Phone Fix t/a Retro Fix · 130 Montague Street, Worthing, BN11 3HG · info@myretrofix.co.uk · 01903 215090
When we refer to "we", "us" or "our" in this policy, we mean Retro Fix / Phone Fix. When we say "you" we mean any person whose personal data we process, including website visitors, customers and enquirers.
Data We Collect
We only collect information that is necessary for the purpose it is collected for. Depending on how you interact with us, this may include:
Information you give us directly
- Name, email address and phone number when you place an order, use our contact form or sign up to our mailing list
- Billing and delivery address for order fulfilment
- Payment details — processed securely by our payment provider; we never store full card numbers
- Messages and enquiry content submitted through our contact form
- Details of items you wish to sell or have repaired when you get in touch about those services
Information collected automatically
- IP address, browser type and device information when you visit our website
- Pages visited, time spent on site and referring URL via analytics cookies
- Shopping behaviour — products viewed, added to cart and purchased
Information from third parties
- Payment confirmation and fraud-screening data from our payment processor
- Delivery status updates from our shipping partners
How We Use Your Information
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Processing and fulfilling orders | Name, address, email, payment data | Contract |
| Responding to enquiries and contact form messages | Name, email, phone, message content | Legitimate interest |
| Sending order confirmations and shipping updates | Name, email, order details | Contract |
| Sending our marketing newsletter (only if you opted in) | Email address, name | Consent |
| Improving our website and understanding how it is used | Analytics data, browsing behaviour | Legitimate interest |
| Fraud prevention and security | IP address, payment screening data | Legitimate interest |
| Complying with legal obligations | Order and financial records | Legal obligation |
We will never sell your personal data to third parties or use it for purposes other than those listed above without first obtaining your consent.
Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for processing your personal data. We rely on the following:
- Contract — processing is necessary to fulfil an order you have placed with us or to take steps before entering into a contract at your request.
- Legitimate interest — we have a legitimate business interest in responding to enquiries, improving our website and preventing fraud, provided this does not override your rights.
- Consent — for marketing emails, we only send these if you have explicitly opted in. You can withdraw consent at any time by clicking "unsubscribe" in any email or contacting us directly.
- Legal obligation — we are required to retain certain financial records for tax and accounting purposes under UK law.
Cookies
Our website uses cookies — small text files placed on your device — to make the site function correctly and to help us understand how it is used.
| Cookie Type | Purpose | Can Be Declined? |
|---|---|---|
| Essential / functional | Shopping cart, login session, security tokens | No — site will not work without these |
| Analytics (e.g. Google Analytics) | Understanding visitor behaviour and improving the site | Yes — via cookie banner |
| Marketing / retargeting | Showing relevant ads on other platforms | Yes — via cookie banner |
You can manage or withdraw cookie consent at any time through your browser settings or our cookie consent banner. Declining non-essential cookies will not prevent you from using the website or placing an order.
Sharing Your Data
We do not sell, rent or trade your personal data. We share it only where necessary with trusted third parties who help us operate our business:
- Payment processors (e.g. Stripe, PayPal) — to securely process card and online payments
- Shipping and courier partners — to deliver your order and provide tracking information
- Email marketing platform (e.g. Mailchimp) — to send newsletters to subscribers who have opted in
- Website hosting and analytics providers — to operate and improve our website
- Accountants and legal advisors — where required for financial or legal compliance
All third-party processors are contractually required to handle your data securely, in line with UK GDPR, and only for the specific purpose for which it was shared.
We may also disclose your data if required to do so by law, for example in response to a court order or to prevent fraud or crime.
How Long We Keep Your Data
We retain your personal data only for as long as is necessary for the purpose it was collected, or as required by law:
| Data Type | Retention Period | Reason |
|---|---|---|
| Order and transaction records | 7 years | HMRC / legal requirement |
| Customer account data | Until account deleted + 1 year | Account management |
| Contact form enquiries | 2 years | Legitimate interest |
| Marketing email subscribers | Until unsubscribed + 1 year | Consent-based |
| Website analytics data | 26 months (Google Analytics default) | Legitimate interest |
When data is no longer required, it is securely deleted or anonymised.
Your Rights
Under UK GDPR you have the following rights in relation to your personal data. You can exercise any of these rights free of charge by contacting us at info@myretrofix.co.uk.
Right of Access
Request a copy of the personal data we hold about you (Subject Access Request).
Right to Rectification
Ask us to correct inaccurate or incomplete data we hold about you.
Right to Erasure
Request deletion of your data where there is no longer a lawful reason to keep it.
Right to Portability
Receive your data in a machine-readable format to transfer to another provider.
Right to Object
Object to processing based on legitimate interest, including direct marketing.
Right to Restriction
Ask us to restrict how we use your data while a complaint or query is resolved.
We aim to respond to all data rights requests within 30 days. If you are unhappy with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Security
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction or alteration.
- Our website uses HTTPS encryption (SSL/TLS) for all data transmission
- Payment data is processed by PCI-DSS compliant payment providers — we never store full card details
- Access to customer data is restricted to authorised personnel only
- Our website platform and plugins are kept up to date with security patches
While we take every reasonable precaution, no method of transmission over the internet or electronic storage is 100% secure. If you have concerns about the security of your data, please contact us immediately.
Third-Party Links
Our website may contain links to third-party websites such as social media platforms, payment providers and shipping services. These sites have their own privacy policies and we are not responsible for their content or practices.
We recommend you review the privacy policy of any external site you visit before submitting personal information.
Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it promptly.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology or legal requirements. When we make significant changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
This policy was last reviewed and updated in June 2025. The current version is always available at myretrofix.co.uk/privacy-policy.
Contact Us About This Policy
If you have any questions, concerns or requests regarding this privacy policy or how we handle your personal data, please get in touch:
Retro Fix (Phone Fix)
130 Montague Street, Worthing, BN11 3HG
info@myretrofix.co.uk ·
01903 215090
If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office:
- Website: ico.org.uk
- Phone: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF